Hi, I’m Alicia.
It lights me up inside - and causes me to do a giddy little happy dance - knowing I get to help women like you tell your story, build a brand, and bring more impact for good in this world.
Curious about where my passion comes from? For most of my life, I was too afraid to have a voice. To claim my big dreams. Thank God for Emotional Freedom Tapping, coaching, and motherhood, I’ve broken free from the societal good girl conditioning and now live in JOY.
FROM BURNOUT TO BREAKING FREE
8 years ago I worked my way up to claim the Art Director title at a marketing agency. I loved my job, but the hustle-toxicity was real.
Burnout hit, and I dreamed of launching a business aligned with my passion and purpose. Sound familiar?
I wish I could say from there it’s been easy-breezy lemon-squeezy. But my journey had other plans.
For the next 4 years, I struggled with intense overwhelm and imposture syndrome.
My identity was entirely wrapped up in my work. I said yes to nearly every project and client, and quickly became the jack of all trades. I wasn’t practicing what I was preaching. I didn’t have a clear vision, values, or a target market.
How I got here…
Fast forward to December of 2021. I had hit a breaking point. It was time to shit or get off the pot. I decided it was time to shift into a new identity and chapter of business. I decided to invest in myself. Big time.
I rebranded my business to With Joy Brand Co. And for the first time since I launched, I started practicing what I preached. I stepped into deeper support. I hired a mindset coach. I got super clear on my vision and values. I decided who I wanted to work with. I practiced using my voice.
I also stepped into a new personal identity: stronger boundaries, anchored confidence, living in my personal power, cultivating joy, and turning my inner critic into curiosity. I began liking myself for the first time. And the inner work quickly paid off.
3 months after the shift, I hit my first 10k month and went on to consistent 6-8k months following. My income still ebbs and flows - and I’ve come to peace knowing generosity will always return to me and money follows fun.
More important than numbers, I found joy and peace, and a sustainable path forward. And get to help others do the same!
Get to know me!
I’m a wife to Daniel and a mom to Jonah and Josie.
I’m a straight shooter with a bit of salt-of-the-earth thinking. (Enneagram 2, hello!) That’s how we roll in the Midwest.
I love going on adventures, hiking, walking, biking, and 4-leaf clover hunting.
I love hot sauce. And really any sauce.
I’ve had two homebirths and I geek out over birth stories.
I’m an enneagram 2 and a Projector in HD.
I love a good fantasy read.
Oh, and Pacqui chips. I just can’t love them enough.
A few fun facts
01
Obsessed with birth.
At 34 weeks, pregnant with our rainbow baby, we decided to have a home birth. Best. Decision. And at 36 weeks pregnant, with our second baby, we flooded our home and had to move out for 3 weeks. At 39 weeks preggo, the day after we moved back into our home, Josie was born. Our bodies are so intelligent!
I love the color green
& other quirkiness…
Our house is green, my favorite mug is mint, and I ground my feet in green grass every morning. I also have a random knack for finding four-leaf clovers🍀😁
02
03
Two beautiful humans call me mom.
And motherhood is a wild ride and one of the best things in the world. And we’ve got 4 angel babes that we hope to one day meet.
Our family loves to bike.
One time Daniel and I went mountain biking in Colorado and accidentally ended up on an off-trail path down said steep mountain. Like a ski level - black diamond x10. Muy difficult. I cried. When we finally made it to safety, my husband convinced me to try ONE MORE run down the mountain - this time he promised to keep us on the beginner’s trail. And I felt like a kid again. So much fun. Turns out I love mountain biking. At least the baby trails.
