websites that connect

websites should be built on connection.

connection begins with empathy.


Launch a website that is custom designed to tell your story, stand out and connect with your audience. Don’t get lost in the clutter of the web.

Beginning with a full discovery process, we will get clear on your brand, identify your niche and the value you provide to your clients. Next, we will map out a website focused on connecting your people with your solutions and services through an intuitive experience. 

The result: A bomb-dot-com website aligned with your brand and focused on getting you results.

custom website design

the process & what’s included


All website processes start with a free consultation call to determine if we are a fit. I want to learn more about your business, your vision, your goals, and why you are looking for a website design (or redesign). We might not be the right fit and that’s a-okay!


2. Discovery

We will dive into your brand strategy, your unique value, your target market, and why you do what you do. 


3. Sitemap + Strategy

Next we will brainstorm content and create a strategic map of your website. Keeping in mind your target market and how you serve your people.

4. Gather Assets 

Once we have a sitemap built, we will begin gathering that assets needed for the website including content, photography, testimonials, etc. 


5. Design + BUILD

Next I will design and build out a custom website aligned with your brand and business goals. Together we will review and make any final edits and prepare for launch! 

6. Launch!

3, 2, 1 blastoff! Once the website has been reviewed and edited with a fine-tooth comb, we will launch the website. Cue dance party!

weBSITE Packages ARE custom created
for each client


Joan, owner of Cultivate Co., reached out to me looking for a website that clearly communicated her business and brand and connected with her target market.  We started by getting clear on what exactly Cultivate Co. offered her target demographic and through the process we centered on the messaging:

Tagline: Empowering Your Organic Lifestyle.

Brand One-liner: Cultivate Co sells local, organic products and provides the encouragement and knowledge for you to do it on your own to achieve a healthy lifestyle. 

Once we clarified her brand message, we dove into the website. We developed a sitemap, scheduled a brand photoshoot and designed and built a custom website that represented her brand, communicated her story, and connected with her target market.

The result:


I am so grateful to have crossed paths with Alicia. She created my website and has also been coaching me thru the marketing process. I am thrilled with the way my website turned out and even more than that, I appreciate her amazing support as I bring my vision to life.

Alicia has a very balanced way of working. She has a deeply intuitive and creative nature combined with the ability to provide structure, organization and practical know how. Her combination of personal qualities and polished skillsets has provided a nourishing container to express my inspiration and passion.

She is able to break the overwhelming process of starting your own business, into very digestible pieces. I have experienced many unexpected fears arise throughout this process and Alicia’s intuition coupled with graceful and direct communication has been invaluable in supporting me to move thru the inner obstacles.

In addition to her professional abilities, she is just a loving and joyful person to work with! At the end of each meeting I always feel motivated and inspired to take the next steps forward.

So much gratitude for her!

-Julie S.

Birthing Light


  • You don’t have a website yet, But are ready for one.
  • You have a website but are looking for a refresh.
  • You have a website but it’s not connecting with your target market.
  • You have a website but it’s not driving results. You have big business goals and your website isn’t helping you get where you want to go. 


daughter of god  •  wife  •  mom  •  goldendoodle enthusiast

My name is Alicia and I am passionate about helping you find clarity + confidence in your brand.

Branding isn't just about telling your story - it's about knowing your story, embracing vulnerability, why you do what you do, and communicating that authentically and openly with others. Authentic branding drives connection, it encourages and inspires, and it facilitates growth and change.

I want to help you find clarity, create beauty in your visual identity, and help you show up and serve the people you are meant to serve.


create a brand with depth, authenticity, and cohesiveness