branding for good

changing the world one brand at a time

branding is so much more than a logo.

Branding travels layers deeper than a pretty logo. Peel back these layers and this is where change begins.

With your mission, your vision. Your truth.

Branding pulls your truth through every piece of your business in a beautiful, captivating and authentic way.


  • Brand Discovery – Build a strong foundation for growth and a compass for strategy. We will clarify your vision, mission, and values.
  • Target Market – We will define your ideal target market, your customer’s pain points, and how your business can best serve your market. 
  • Unique Value Proposition – Find confidence in knowing exactly what uniqueness you bring to this world. An ice cream shop doesn’t just sell ice cream. They sell delight and happiness with sprinkles and a cherry on top.
  • Visual Identity – We will build out your full visual brand identity including: moodboard, color palette, font selection, custom logo, sub-logos, and style guide. Walk away equipped to visually represent your brand consistently.



Generous Provisions

Jeri Ann came to me seeking a redesign of her brand. After being in business for 2-3 years she had found her logo and visual representation no longer aligned with her business; she had outgrown what she started with and she felt the disconnect. It was holding her back from authentically showing up for her people and the value she offered.

We refined who her ideal client was, her messaging and the value she offered her people. We were then able to create a visual identity aligned to her brand.

The Result: A new name, tagline and messaging clarity, and a visual identity that resonated with her target market.


“I absolutely loved working with Alicia on my logo creation, brand development, and website design and creation. She helped me vision cast for the brand I was building, spoke through mission, vision and long-term goals of what I was wanting to accomplish, and gave practical ways to gain success in those areas. Her design was thoughtful and creative. She brought me multiple solutions which allowed me to consider differences and gain ultimately something that described my brand and mission so well.”

-Christian N.

Gather and Co. Events



daughter of god  •  wife  •  mom  •  goldendoodle enthusiast

My name is Alicia and I am passionate about helping you find clarity + confidence in your brand.

Branding isn't just about telling your story - it's about knowing your story, embracing vulnerability, why you do what you do, and communicating that authentically and openly with others. Authentic branding drives connection, it encourages and inspires, and it facilitates growth and change.

I want to help you find clarity, create beauty in your visual identity, and help you show up and serve the people you are meant to serve.


create a brand with depth, authenticity, and cohesiveness